New Payment Innovation announces Nicolas Hamilton BTCC sponsorship
New Payment Innovation the leading provider of face to face and online payments has today announced its sponsorship of Nicolas Hamilton the British Touring Car Championship racer, part of the Un-Limited Motorsport team who will also become an ambassador for the business.
The deal which shall see New Payment Innovation featured on the Un-Limited Motorsport Cupra Leon driven by Nicolas Hamilton as well as prominently featured on both his helmet and race suit to promote its “payments – but faster!” initiative. The sponsorship is part of the businesses expansion into the UK having become a major player in the Irish payments market over the last 2 years.
Carl Churchill CEO of New Payment Innovation shared “When the opportunity came to support Nic’s return to BTCC as part of the Un-Limited Motorsport team it was simply too good to miss. Nic is an committed, talented and ambitious race driver, his passion for motorsport is incredibly infectious. We’re honoured to have the opportunity to support him and the team and for him to join New Payment Innovation as a Brand Ambassador. Our payments are fast, but are they as fast as Nic Hamilton on a timed lap remains to be seen!”
Nicolas Hamilton commented “It’s a true honour to be partnering with New Payment Innovation for my return to the BTCC in 2025. NPI is such a family-oriented brand, and it’s clear they share the same values that drive me—especially when it comes to supporting individuals from diverse backgrounds and helping people reach their goals. I’m incredibly grateful to Nicole and Carl for their kindness and belief in my passion for motorsport. Their support is not only helping me chase my own dreams, but also inspiring others to believe in theirs. I couldn’t ask for a better team to be on this journey with and I cannot wait to achieve some amazing things together both on and off track. My motorsport and the messaging behind it is so important to me and I will be forever grateful for NPI’s support in getting me back on the BTCC Grid for 2025.”
Nicole Churchill, COO New Payment Innovation said “Nic is an inspiration. Not only an exceptional driver but someone who has overcome incredible challenges to reach his goal. New Payment Innovation is a business that has grown significantly over the past 2 years with an incredibly skilled and diverse team. Our growth over the years has been accelerated by supporting our talented people to fulfil their goals and potential, supporting our customers and helping them grow. Our support of Nic is absolutely no different. We’re really excited to see how the season pans out and shall look forward to cheering him on track side!”.
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New Payment Innovation is a provider of face to face and online payment services, specialising in supporting SME’s and mid-market customers across Ireland and the UK. As one of the largest non-bank providers of card payments supporting customers across the country, New Payment Innovation offers a range of smart payment terminals, EPOS, ordering kiosk, online payments and eCommerce payments capability including online webstores. The business is head-quartered in Dublin, Ireland with offices in Southampton, UK.
