Payment Loyalty – The Loyalty Program App Brought to You by NPI
75% of adults in Ireland are members of at least one loyalty program. 29% of those loyalty program members in Ireland spend more (a lot more) on average than non-member customers. And they’re happy to do it. In fact, across Europe, 35% of shoppers join a loyalty program whenever they can. What does this mean for business owners and decision-makers like you? In short – if you don’t have an active loyalty card scheme or customer loyalty app, it’s definitely time.
Without a doubt, a good loyalty program can make a huge difference in your business. That’s why we’re introducing Payment Loyalty, the new digital loyalty program from New Payment Innovation. This loyalty app for businesses is easy for you to set up and even easier for customers to join so you can start rewarding your loyal customers and encouraging new ones.
At New Payment Innovation, we understand that running a business can be challenging, and that it’s the little things that make big differences. Our new loyalty rewards app is an incredibly easy-to-use tool that can help you increase revenue without requiring customers to do any legwork to get the deals and keep spending.
In this article, we’ll give you everything you need to know about Payment Loyalty, so you can get started right away.
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Contents
What is a Loyalty Program App?
A loyalty program is a way to drive business, increase retention, and increase spend per customer. A loyalty program app is essentially a loyalty card scheme without the physical card.
Digital loyalty programs do away with the inconvenience of carrying a physical card (or several of them) that may or may not actually make it out of a customer’s wallet to get a stamp. Instead, a digital loyalty card receives stamps when a purchase is made, usually by scanning a barcode on the customer’s phone app. This app-based approach makes it easier for customers to take advantage of the program, receive rewards, and return as loyal customers.
What is the Payment Loyalty Program App?
Payment Loyalty is the customer loyalty program app brought to you by NPI – and it’s different from other digital loyalty schemes. Where most loyalty apps require a customer download, Payment Loyalty exists only on your card readers in your business. When a customer uses a payment card more than once on the terminal, the app launches and asks the customer if they would like to collect their first stamp. If they opt-in, their card is recognised each time it is used and a stamp is added to the digital loyalty card automatically.
Here are some of the top features the Payment Loyalty app offers:
Customisable Loyalty Campaigns
There are two types of highly customisable loyalty campaigns to choose from with Payment Loyalty. They each have different features and benefits, but they are both designed to maximise customer retention and average spend. Here’s how they work:
- Nominate Loyalty: This type of campaign rewards customers for their loyalty to your brand and encourages word-of-mouth referrals to your business. This campaign is suitable for businesses that cater to high-frequency visits, like cafes, restaurants, bookstores, convenience stores, and other high-competition businesses that ant to expand their customer base.
- Win Loyalty: This campaign type works great for businesses looking to strengthen the loyalty of existing customers through a gamified rewards system, turning every transaction into a lucky draw to delight your patrons.
These campaigns are totally customisable. You can set the name and length of time it will run, plus the type of deals, discounts, or freebies you’re offering. Additionally, the interface is configurable as well; change the colors of the background and text, alter the font, and add your own logo. There is even a built-in library of sector-specific icons for your digital loyalty card stamps.
Affordability
When it comes to the cost for a loyalty rewards app, it’s more important to think about ROI (return on investment) instead of just the price you pay. Globally, around 70% of companies are investing at least 2% of total revenue into a loyalty program and find that members contribute nearly half of all annual sales. At just €16.99 per month for Payment Loyalty integration with your NPI card reader, you’ll be spending less money for the same great return.
Printing
Some customers prefer to hang onto a reminder of how many coffees or manicures they need before they are rewarded with a free or discounted one. That’s why Payment Loyalty allows you to easily print a customer’s stamp status whenever you want from your connected printer.
Payment Methods
The Payment Loyalty app accepts all the payment methods you know and love from NPI. Credit cards, debit cards, and digital wallets are all a go for this customer loyalty program app.
Security
With Payment Loyalty, your customers never have to pull out a physical card or open an app on their phone. Instead, a digital loyalty card lives on your card reader that is triggered by individual payment cards. It’s important to note, however, that while the software recognises the card in use, the card number or information are not recorded or kept anywhere in the program or card machine. Instead, details are tokenised and encrypted for your customer’s financial security.
How to Get Payment Loyalty from NPI
For existing NPI merchants, getting set up with Payment Loyalty is simple. All you have to do is call your account manager and request that it be added to your services. Then, our tech experts will set the app up on your card terminals remotely so you can start creating your campaigns and winning customer loyalty.
If you’re not with NPI (yet) there’s no better time than now. After all, we’re Guaranteed Irish, based in Dublin, and have unbeatable rates on card payment processing. If you take in-person payments, switching to NPI and adding Payment Loyalty to your new card terminals is the way to save big while making more.
Ready to get started with Payment Loyalty? Call your account manager or our headquarters at 01 4475299.
*Note: Due to legal restrictions, rewards, discounts, points, or freebies cannot be offered on alcohol. For more information, click here.
Customer Loyalty Program: FAQs
What is a loyalty program?
A loyalty program is a system designed to encourage customers to return to a brand or business by offering incentives such as discounts, rewards, and exclusive perks. These programs aim to build customer loyalty and increase retention rates.
How do loyalty schemes work?
Loyalty schemes work by offering incentives to customers based on their purchases, engagement, or membership level. Customers join the program, receive a unique identifier, and accumulate points or rewards with each purchase or interaction. These programs aim to increase customer retention and spending.
What are the types of loyalty schemes?
There are four main types of loyalty programs: points-based, tiered, paid, and value-based.
Which type you choose will depend on your business and customers.
How do I choose the best customer loyalty program for me?
Asking for customer feedback and preferences will help you decide on the customer loyalty scheme that will work best for your needs and your customers. There is no one-size-fits all approach to customer loyalty.
Why is customer loyalty important for businesses?
Customer loyalty is crucial for businesses because it leads to repeat purchases, increased customer lifetime value, and positive word-of-mouth referrals. Loyal customers also provide valuable feedback and insights that help businesses improve their products and services.
