Ecommerce in Ireland: Trends and Statistics
Ecommerce in Ireland is growing – and it’s no wonder why. We’re spending more and more of our time online with entertainment, learning, socialising, and shopping. So it makes sense that so many Irish consumers choose to make purchases online. In fact, just over 80% of internet users in Ireland made a purchase online in 2022. With a 99% internet use rate in the country, 5 million people are online. That means that 4 million people are making purchases online.
With so much business potential online, creating an online store or dedicated website can help you reach customers all over the country, and not just the ones who live nearby.
At NPI, we know that online sales of your service or product can have a massive impact on your business success. For that reason, we’ve optimised our online payment gateway for maximum ease of use, scalability, and integration. Our online payment solutions are helping business owners all over Ireland attract customers, make sales, and increase revenue.
To learn more about how we can help you get your ecommerce store started with our streamlined online payment services, give us a call at 0852125815. Or, fill out the contact form and we’ll get back to you. Can’t wait for a callback? Stop by our Citywest office and chat with one of our payment experts for all the info you need.
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What is Ecommerce?
Ecommerce stands as a crucial force shaping the way transactions unfold in modern society.
At its core, ecommerce eliminates the constraints of physical boundaries by providing a virtual marketplace accessible to anyone with an internet connection. This dynamic way to sell works for all kinds of businesses, whether it’s B2B or B2C.
Facilitating electronic transactions by leveraging a secure payment gateway to ensure seamless financial exchanges is at the heart of ecommerce. Indeed, online payments made through a trusted merchant service provider are secure and compliant with payment regulations, so business owners nor customers need to worry about payments gone awry.
Ecommerce in Ireland: Payment Methods
Ecommerce in Ireland has experienced unprecedented growth, propelled by the COVID-19 pandemic. It has also ushered in new payment methods for online transactions. Here are the main ways that people pay for ecommerce in Ireland
- Cards: Cards are without a doubt the most popular method in Ireland. On average, an Irish citizen uses one or two cards for their payments. With growing cashless economy trends, cards are likely to continue their dominance in payment methods.
- Digital Wallets: The second most popular payment method after cards in Ireland are digital wallets. On a rough estimate, digital wallets make up approximately a quarter of all the payments made online in Ireland.
- Bank Transfers and Cash: With cash disappearing from the transactions, bank transfers make up only 8% of total Irish commerce payments. So, if you are planning to set up your business in Ireland, these payment method trends should be at the top of your mind.
Ecommerce in Ireland: The Numbers
Going online with your business is a good idea, no matter what you sell. However, according to the Central Statistics Office, if you sell hobby and leisure items or electronics, ecommerce is definitely where you want to be with your business.
Below are the categories responsible for online sales in Ireland:
- Hobby & Leisure: 23.5%
- Electronics: 23.1%
- Fashion: 19.1%
- Furniture & Homeware: 11.3%
- Care Products: 9.0%
- DIY: 8.8%
- Grocery: 5.2%
If you’re not a merchant operating in these categories, never fear: any business can use ecommerce and online payment gateways to boost sales, take appointment deposits, and more.
New Payment Innovation’s Approach to Merchant Services
NPI’s commitment to innovation and customer-centricity means we’re not just another payment provider – we’re the best merchant service provider in Ireland. Whether you’re a business looking for diverse payment methods, integration with your existing systems, or real-time insights, we’ve got you covered. Here’s how we do merchant services:
Face to Face
For businesses that rely on the stability and familiarity of traditional card transactions, NPI offers seamless card reader options, including wired, wireless, and mobile. These methods ensure that you can accept payments securely through trusted and established channels.
In an era where speed and convenience are paramount, NPI embraces advanced technology for your face-to-face transactions. Our solutions, including contactless payments, enable quick and secure transactions. Customers can simply tap their cards or mobile devices for swift and hassle-free payments, whether they’re shopping in a store or at a vendor’s stall.
Recognising the growing importance of mobile payments, NPI empowers businesses to tap into the mobile-centric world. With our card machines for business, you can offer customers the flexibility to pay with smartphones, digital wallets, and cards, making the payment process both efficient and user-friendly.
Online
NPI understands the importance of streamlining safe online payments for businesses and ensuring a secure and convenient experience for customers.
Our integrated solutions are designed to seamlessly connect with a wide range of e-commerce platforms and payment gateways. This means that whether you’re a business looking to accept online payment or a customer making a purchase, the process is straightforward and secure.
For businesses, NPI’s integration with e-commerce platforms allows for a hassle-free setup, enabling you to accept payments on your website or digital storefront. Our system effortlessly manages the flow of transactions, ensuring a smooth experience for your customers.
Over the Phone
Our virtual payment terminals are at the heart of over-the-phone payments. Notably, they provide a secure platform where businesses can process transactions remotely. This is especially useful for businesses that offer services or sell products over the phone, through catalogues, or via email. By using virtual terminals, you can efficiently handle card transactions from anywhere, thereby enhancing convenience and accessibility for your customers.
Furthermore, security is paramount in over-the-phone transactions, and NPI takes this responsibility seriously. Our systems are designed to ensure the utmost security for both businesses and customers. Card data is handled with care, and our virtual payment terminals adhere to industry standards for secure payments.
You can learn how to take card payments over the phone here.
Contact NPI Today
Explore the NPI difference by getting in touch with our expert team. We’re here to provide guidance, valuable insights, and tailored solutions that align with your unique needs and goals. Reach out to us at 0852125815 , fill out the contact form and one of our payment gurus will get back to you.
Want to see our card machines for yourself? Come down to our Citywest HQ and have a look around the Experience Suite.
